I shape how a healing brand looks, sounds and works online. Every digital product at HEALIVERSE starts on my desk, from the first sketch to the version you tap on your phone.
Creative DirectorHo Chi Minh City, Vietnam
At HEALIVERSE, I lead the creative side of a sound healing studio in the heart of Saigon.
That means the website guests book from, the app other wellness owners run their business on, the studio system our team produces content in, a sound healing game, and the look of every video on our YouTube channel. I design them, I direct them, and I stay with them until they feel as calm to use as a session in our bowl room.
Before this, I spent ten years in agencies making campaigns for global brands. HEALIVERSE is where I get to build something slower, kinder and fully our own.
No outside agency, no template. These are the products I designed and art directed for the HEALIVERSE family, and still look after every week.
A bilingual booking site where guests from around the world find a sound bath, pick a time and pay in a few taps. Gift tickets, team schedules and reception check-in all run through it.
thesoundhealing.vn →
A media platform for spas, yoga studios and retreats. Owners record a short clip a day, and the system edits, designs, posts and answers their guests.
healiverse.vn →
Our in-house production line. Scripts, video editing, social design and scheduling for every HEALIVERSE channel live in one place.
Private to the teamOne inbox for Facebook, Instagram, WhatsApp and Zalo, with booking and payment built in, so no guest message slips through.
Private to the teamThe visual language of The Sound Healing, plus art direction, thumbnails and editing style for our channel’s series.
@thesoundhealingvn →
An independent game where players tap seven crystal singing bowls, raise a small companion and drift into a guided sound bath. I designed the world, the characters and every screen, for the web and for iOS and Android, in English and Vietnamese.
Released under its own nameEvents, digital campaigns and in-house branding. Each stop taught me something I now use to build products people trust.
Leads brand, digital products and content for The Sound Healing and AI Media Wellness. Also art directed projects for VMLY&R Click Media and IK Group: Gojek, VinFast Evo200, Blanc Beer, State Express 555.
Creative lead for Google’s 2021 virtual event series, FWD Trailblazer Awards, AIA × Tiki, Sun Life Light Festival and Perfetti Van Melle’s 25 Years of Happiness.
Built the in-house brand identity and directed, shot and edited the customer journey film.
Led a team of 11. Social and animation work for Heineken, KFC, Romano and Pernod Ricard, including a 20% lift in KFC’s Facebook engagement over three months.
Key visuals and digital campaigns for Techcombank’s 25 Years (169 banners in two months), Ninja Van’s Vietnam launch, Traveloka, Murad, NYX and YSL Beauty.
Print and digital design for celebrities and KOLs in Vietnam’s showbiz scene.
A few key visuals and art direction projects. The full case studies live on Behance.
Good products come from good teams. A big part of my job is helping designers, editors and first-time creators find their own voice.
Brand, product or a team that needs a creative lead. Tell me what you’re building.